Giving stuff away for Free appears to be the future for business on the Internet…What lies behind this marketing strategy?
Almost any search on the Internet today will produce page after page of websites, maybe millions of them, most of which will have something for free.
In fact my own website http://www.keithdonnelly-online.com/ has an eBook and a weekly newsletter both of which are yours for FREE.
Whichever search-engine you use, be it Google, Yahoo, Ask, all remain free, advertisers bearing the cost. And, it’s a trend that is likely to continue.
It was a trend started by King Gillette who gave away millions of FREE razors to soldiers going overseas to fight during the First World War.
Later his razors were bundled with other products, like candy, making them readily available, and increasing their popularity, relying on the sale of blades, the disposable item, to produce revenue.
Similar thinking goes on behind the sales of things like bread in WalMart, where they sell it at a price to cover their costs but no more, hoping to make a profit on the other items you buy.
So 'Free' is not only the province of the Internet...
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