At the outset, can I say for the sake of those who don’t know, a Keyword is a set of words used as a title of something, be it an article, a Blog, a forum-post, someone is doing a search for.
There are two types of keyword – short-tail, which are less that four words, and long-tail which are five words or more.
Now that we know what a keyword is, can I say that a Squeeze-Page is highly unlikely to get to the top of a Google search, sorry to disappoint those who are new to this.
However, there is something that could appear on page one of Google or any other search engine – and that something is an article, a blog, linking to a squeeze page, maybe to YOUR squeeze page.
Of course, your page will only appear if someone, doing a search, types in a KEYWORD that you have used.
To increase the chances of your article being the one to be seen, which keywords should be used?
This is where Keyword Research comes in, and it is defined as discovering the words that are going to be most profitable to use and these are the most popular and excepted words on a given subject.
There is a two-step method to discover the most profitable keywords for you to use, once you have decided what your keyword is.
Step one involves using a Keyword Tool – this comes from Google (just type in KEYWORD TOOL in the search browser and you will be taken to the GOOGLE Adwords tool page – It’s free so don’t worry).
This will inform us how many people have searched for the particular Keyword you have chosen.
Once we have discovered how many searches there are for a particular Keyword we will then discover how much COMPETITION there is for that Keyword.
It is here that I would like to reveal to you a secret…We want a keyword that has a HIGH amount of SEARCHES but LOW amount of COMPETITION…
Remember me mentioning short and long tail Keyword, earlier? Well, short-tail keywords get lots of COMPETITION, so remembering the secret above, we want long-tailed Keywords to keep COMPETITION low.
When accessing the Adwords tool, the screen displayed will be segmented with TOOLS to the left and the search area, called FIND KEYWORDS the remainder.
Take your time and study this well…there should be no rush to do this…
On the left of the screen, under the forth heading of Match Type you want BROAD to be clicked…
Then fill in the FIND KEYWORD area with the keyword you have in mind, fill in the security capture, should one appear(they don’t always) and press SEARCH.
You will, of course, know your own niche or market area, your domain name, and your Keyword will be related to that area after brain-storming some search ideas.
For the Keyword “cheap hotels in new york
The figure of 165,000 is good. We are looking for anything over 2000 in the Global Monthly Search and 2000 makes this, potentially a profitable word for us.
Now we have satisfied ourselves that there are enough searches, we now need to check the COMPETITION for that word.
How do we check the COMPETITION, I hear you ask?
Well, we go back to GOOGLE and we do a search. However, we put our KEYWORD into speech marks (“”). This tells the search engine that you only want to see results that match the KEYWORD EXACTLY.
Now my COMPETITION search got 3,530,000 results, which isn’t good…We want in the region of 60-70 thousand to qualify. Can I say here this step is more art than a science, so do not be concerned.
So, we go back to the KEYWORD SEARCH and my second most popular is “cheap hotels in new york city
Now type that into the Google search, in quote marks and this is also too high at 985,000 but a step in the right direction.
We, then, go to the next one…then the next one until we find one that fits both our criteria.
Can you see that what we have done?
We have used Google to sort the possibilities for us, with us filtering the Keyword results until we find one that matches both sets of criteria.
Granted it will take time and effort but it will be worth it in the end, especially when you start getting traffic to your website via an article you post to a forum…
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