Friday, January 13, 2012

Are Newsletters The Thing For You?

A Newsletter may not come to mind when thinking about getting traffic to your website. After all, you are new - What do you know to pass on to anyone?

Worry not!

Newsletters could be as simple as a short report, or a page on the web that can be sent to your list, once it has started.

The frequency of mailing it is entirely up to you and you don’t need many copies, anyway. You could go for one a week but for how long? – One Newsletter publisher I know of provides over 52, delivering one per week. But how about one a month for a year making twelve, obviously. Let’s be fair, if someone hasn’t bought off you in that time they are probably not going too!

Of course, there is also, the advantage of once it is written, its’ written FOREVER or until you decide to make changes.

Still where does your content come from?

Well, one source could be the course you took to get your website on line in the first place.
Presumably you took notes, or you have videos you can refer too? Well these can be used as reference material.

Then there are forums where people go to get information, help and advice.
All you have to do is to find one or two in the niche you have chosen and find out what questions are being asked. There maybe issues associated with your niche, in the first place.

You can bet your life, if one person is having a problem in a particular area then others will have the same difficulty.

One thing you should seriously, consider doing, is adding an optin form to your newsletter so if it gets passed around, which often happens, it  gives others the chance to join up to get their own copy.

Pick an exciting name, one that grabs attention is extremely important. Brainstorm with someone, may be a mate, your husband/wife or partner to find a name that is exciting, sets the tone of what you want to say and what you want to do.

Your newsletter will have many benefits, not least the ability to maintain contact with your list and one already discussed regarding the optin box.
Of course, the content will have to be good to make it attractive to others.

Granted, writing your Newsletter will take some time, but as already mentioned – Once done you don’t need to do it again, which is working smart not necessarily hard. So, if it took you two or three days per copy they are reusable, as already mentioned.

Finally, there are HTML templates available to help you speed up the process if this is something you would like to do…

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