In the latest article on getting traffic to your squeeze page I am looking at an underused resource – the Email Signature.
So what is it?
It is simply the practice of putting a link to wherever you want a visitor to go in an email, so that when it is clicked on this link they open the window to your squeeze page, website etc,.
This is done by placing the link on your blank email page.
Most Email providers are basically the same.
In Yahoo, you click on OPTIONS which is at the top of the screen. This opens a dropdown box and we click on MAIL OPTIONS which opens another window, to the left of which is, a menu containing several options – We are looking for SIGNATURE.
In this window you will be presented with a simple word processor document which allows your name to be typed.
You can perform all the usual functions of a word processor, such as change the size of font, the color, the style etc. There is, also, the option to include a HYPERLINK, indicated by the link symbol.
By positioning the cursor where you want the hyperlink to appear(usually under your name) and clicking the link symbol a further window opens with http:// already included and highlighted – All you have to do is to supply the rest of the address of your site and press OK.
It is also possible, on some email accounts, to add an Image or a photo to attract the recipient to your signature.
If your design skills aren’t up to much, you can always outsource the image design to a company of which there are many...
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