Email Signatures Explained…

In the latest article on getting traffic to your squeeze page I am looking at an underused resource – the Email Signature.

So what is it?

It is simply the practice of putting a link to wherever you want a visitor to go in an email, so that when it is clicked on this link they open the window to your squeeze page, website etc,.

This is done by placing the link on your blank email page.

Most Email providers are basically the same.

In Yahoo, you click on OPTIONS which is at the top of the screen. This opens a dropdown box and we click on MAIL OPTIONS which opens another window, to the left of which is, a menu containing several options – We are looking for SIGNATURE.

In this window you will be presented with a simple word processor document which allows your name to be typed.

You can perform all the usual functions of a word processor, such as change the size of font, the color, the style etc. There is, also, the option to include a HYPERLINK, indicated by the link symbol.

By positioning the cursor where you want the hyperlink to appear(usually under your name) and clicking the link symbol a further window opens with http:// already included and highlighted – All you have to do is to supply the rest of the address of your site and press OK.

It is also possible, on some email accounts, to add an Image or a photo to attract the recipient to your signature.

If your design skills aren’t up to much, you can always outsource the image design to a company of which there are many...

  

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Opportunity Knocking Twice? I Think Not!

Anyone searching for a business on the Internet cannot fail to be impressed by the range of markets available.

What may not be obvious, at first, are the two differing philosophies about how to attract prospects.

One says to build your list – offer FREE ‘stuff’, direct the prospect to a squeeze page, get them to sign, then build a relationship, rapport, even…and they will buy your product.

The other appears to say – Get a sign-up form in front of the prospect as soon as possible, get them to part with their money and onto the next prospect…

The former takes time, patience and belief.

The latter I’m not so sure about…

If that sounds a bit cynical, I apologise…The thing that prompted these thoughts is my receiving an email from someone I hadn’t heard of for well over two years.

Our first contact was due to me replying to an offer for he had for me…In his email, he phrased it as an ‘opportunity’, and I duly parted with my money.

This most recent contact also included an ‘opportunity’. Long story, short, it started by telling me how he had made $20,000 in one weekend and how I could as well!

Wow! I read further…

He had made the $20,000 and a further sum, I can’t remember how much, but it had zeros, many zeros after it. His associates had done the same…I was, almost, hooked once again – Almost.

The alarm bells started ringing when I reread the email, it brought back memories, of what I now know, are the subconscious tactics used to unsettle the reader, the “buy now before its gone! For a limited time only!” You know the sort of thing.

The emails continued. The next told me how many of his associates had also made thousands, again, over night.

One included an attachment to be emailed to everyone name on my email list (Spamming, surely).

Was I naïve to join in the first place?

Possibly - I prefer to think I was a novice and didn’t know any better. (Experience can be expensive…)

Then the memory of why I quit, in the first place, came back to me. It revolved around me having a problem, one that I needed help with… I had assumed there was Support as part of my membership; I emailed him asking for help.

I can’t remember all the details of the reply, but I do remember the bit where he wrote that “he didn’t get paid enough to train me”.

OK, so I’m older now, wiser - not as naïve, sorry, I meant new…I was able to see through the tactics he used and was still using, and then it struck me… He HAD built his list…Not in the way that I’m building mine, but he had built it. His associates had used the same methods, presumably (birds of a feather flocking together).

How long it had taken him, I’m don’t know, and I must admit, I don’t care – His way is not my way…

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All I wanted was a bit of control...

The Canaries, where I am fortunate enough to live are, nominally, part of Spain.

I say that things are nominally the same here as on the Mainland. Many of the things that apply there don’t apply here. The tax systems are different, and so is welfare and social security.

Also, I am lucky enough to work on the internet despite access being somewhat erratic http://www.keithdonnelly-online.com/

One of the things that is the same here as on the Mainland, is the number of fiesta’s they have every year – Or, so one would think.

I, only mention this because the Government in Madrid has decreed that the number of days off must be reduced, and along with the ending of the Siesta – which even the loosing, Socialist government, was trying to get rid of, must be a thing of the past, in the name of efficiency.

Apparently, a modern economy cannot have its’ workers taking so many days off during the week, irrespective of

the climate, these workers toil in.

In a recent spat between Spanish and German officials, a representative from the German government suggested that if the Spanish worked as hard as the Germans, they would be equally successful.

It was, then, pointed out that in fact Spanish workers have less time off when annual leave is taken into account.

It was in this atmosphere of turmoil, in the UK that I decided to seek out opportunities for earning an income on the Internet

As I have mentioned, previously, it was a slow process. Not that I didn’t have the chance – My email inbox was packed with offers – people sending me offers, claiming I could earn thousands a month, a week, a day, all while sitting on the beach with the waves lapping at my feet.

I have to say, that once or twice I was seduced and actually parted with money, only to be disappointed.

Working here brought to mind a quote from Bob Proctor, from The Secret, who in an interview I saw, said he hadn’t worked a day since he quit as a Montreal fireman, in the mid 1960’s.

I was hearing this over 40 years after he quit fire fighting, so I thought he must have come into some money, or won the lottery. Then, just recently, I heard the explanation in a conversation he was having with a man called Lanny Morton. Bob tells Lanny that he enjoys what he does so much it can’t be considered as work.

And that summed up my feelings towards my work, on my website and writing this Blog. OK so, time can fly by and I not notice – But there’s no one standing over me telling me to hurry, or that I have to do something else.

Regards, Keith

To email me direct click HERE

To Avoid Any Confusion…

I received an email from a reader, asking about the name of my Blog, which, from now on, will be under the name above, so as to match my Facebook name(Keith Donnelly-Make Money On Line) which you can find here... www.fb.com/keithdonnellypage

There’s also, a website, http://www.keithdonnelly-online.com/ which you might be interested in – There’s FREE stuff to which you are more than welcome!

As you can imagine, one thing a Blog writer should avoid, is confusing readers, that’s Blog-writing 101, so apologies for that.

He, also, asked why write the Blog in the first place? That’s a good question – That caused me to stop and think WHY I was writing this. And these are the conclusions I came too.

Firstly, it’s because I hopefully, have something to say, but not only that, and more importantly, something you want to read – And again, hopefully, to say it in a humorous and engaging way, with honesty and integrity. So, that the enjoyment of writing it comes off the page to you, the reader – This Blog is nothing without someone to read the words…to comment, to share it and, hopefully, pass it on to others.

This is not a Blog where you will hear of ‘Get Rich Quick’ schemes. The zillions of Pounds, Dollars, Euro or any other currency, you care to mention, into your bank account overnight, type of hype, we have all encountered in our Spam-boxes.

There is no doubt that this has happened – In deed, I know of one man who earned One Million Dollars in 24 hours recently, but that happens rarely, and in this particular, case after years of work, commitment and of list-building.

Money can be made online - And big money at that, but it takes time, patience, persistence and it does take investment…Not as much as if you had a ‘physical’, bricks and mortar, high-street presence but investment is required. Not only money investment but time… and all the attributes mentioned earlier.

I’m not sure of the protocol – Use of the first person (I), Does it cause confusion or spoil your enjoyment? I certainly hope not… So there we have it – And I hope you like it…To email me Click here...

Regards, Keith