Keyword Research Explained

At the outset, can I say for the sake of those who don’t know, a Keyword is a set of words used as a title of something, be it an article, a Blog, a forum-post, someone is doing a search for.

There are two types of keyword – short-tail, which are less that four words, and long-tail which are five words or more.

Now that we know what a keyword is, can I say that a Squeeze-Page is highly unlikely to get to the top of a Google search, sorry to disappoint those who are new to this.

However, there is something that could appear on page one of Google or any other search engine – and that something is an article, a blog, linking to a squeeze page, maybe to YOUR squeeze page.

Of course, your page will only appear if someone, doing a search, types in a KEYWORD that you have used.

To increase the chances of your article being the one to be seen, which keywords should be used?

This is where Keyword Research comes in, and it is defined as discovering the words that are going to be most profitable to use and these are the most popular and excepted words on a given subject.

There is a two-step method to discover the most profitable keywords for you to use, once you have decided what your keyword is.

Step one involves using a Keyword Tool – this comes from Google (just type in KEYWORD TOOL in the search browser and you will be taken to the GOOGLE Adwords tool page – It’s free so don’t worry).

This will inform us how many people have searched for the particular Keyword you have chosen.

Once we have discovered how many searches there are for a particular Keyword we will then discover how much COMPETITION there is for that Keyword.

It is here that I would like to reveal to you a secret…We want a keyword that has a HIGH amount of SEARCHES but LOW amount of COMPETITION…

Remember me mentioning short and long tail Keyword, earlier? Well, short-tail keywords get lots of COMPETITION, so remembering the secret above, we want long-tailed Keywords to keep COMPETITION low.

When accessing the Adwords tool, the screen displayed will be segmented with TOOLS to the left and the search area, called FIND KEYWORDS the remainder.

Take your time and study this well…there should be no rush to do this…

On the left of the screen, under the forth heading of Match Type you want BROAD to be clicked…

Then fill in the FIND KEYWORD area with the keyword you have in mind, fill in the security capture, should one appear(they don’t always) and press SEARCH.

You will, of course, know your own niche or market area, your domain name, and your Keyword will be related to that area after brain-storming some search ideas.

For the Keyword “cheap hotels in new york” (travel niche) I got HIGH competition and 165,000 Global Monthly Searches. There was also, a further page of alternatives.

The figure of 165,000 is good. We are looking for anything over 2000 in the Global Monthly Search and 2000 makes this, potentially a profitable word for us.

Now we have satisfied ourselves that there are enough searches, we now need to check the COMPETITION for that word.

How do we check the COMPETITION, I hear you ask?

Well, we go back to GOOGLE and we do a search. However, we put our KEYWORD into speech marks (“”). This tells the search engine that you only want to see results that match the KEYWORD EXACTLY.

Now my COMPETITION search got 3,530,000 results, which isn’t good…We want in the region of 60-70 thousand to qualify. Can I say here this step is more art than a science, so do not be concerned.

So, we go back to the KEYWORD SEARCH and my second most popular is “cheap hotels in new york city”, which as 60,500 Global Monthly Searches, so its’ above the 2000 minimum. Perfect.

Now type that into the Google search, in quote marks and this is also too high at 985,000 but a step in the right direction.

We, then, go to the next one…then the next one until we find one that fits both our criteria.

Can you see that what we have done?

We have used Google to sort the possibilities for us, with us filtering the Keyword results until we find one that matches both sets of criteria.

Granted it will take time and effort but it will be worth it in the end, especially when you start getting traffic to your website via an article you post to a forum…

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Is ‘FREE’ is the future for business on the Internet?

Giving stuff away for Free appears to be the future for business on the Internet…What lies behind this marketing strategy?

Almost any search on the Internet today will produce page after page of websites, maybe millions of them, most of which will have something for free.

In fact my own website http://www.keithdonnelly-online.com/ has an eBook and a weekly newsletter both of which are yours for FREE.

Whichever search-engine you use, be it Google, Yahoo, Ask, all remain free, advertisers bearing the cost. And, it’s a trend that is likely to continue.

It was a trend started by King Gillette who gave away millions of FREE razors to soldiers going overseas to fight during the First World War.

Later his razors were bundled with other products, like candy, making them readily available, and increasing their popularity, relying on the sale of blades, the disposable item, to produce revenue.

Similar thinking goes on behind the sales of things like bread in WalMart, where they sell it at a price to cover their costs but no more, hoping to make a profit on the other items you buy.

The text messages you send from your mobile phone may be free, the profit for the company.

So 'Free' is not only the province of the Internet...

As 2011 Closes We Look Forward To 2012

There are people who advise against too much looking back. I hope they don’t mind if we have a revue, a lot has happened this year and I have much to be grateful for and I would like to share this gratitude.

First of all, to those, on FaceBook, who are fans’, and Followers on Twitter I thank you, both. It’s good to know the Daily events on the page, with the associated video, and questions, the Blogs etc, are appreciated. I hope the happiness felt while doing them comes over the screen to you.

Then, there are those that have commented on what has been included, especially in Blogs, http://www.tkd1954.blogspot.com/

Your comments have been helpful, positive and constructive, and, again, I thank you.

Those who visit my website http://www.keithdonnelly-online.com/  I thank you, also.

Most thanks, however, must go to my wife for her support and loyalty. She has never once expressed doubt, either in me or what I am doing online and I, really, appreciate it and thank you.

Now for 2012

Bob Proctor, from the Secret, tells a story of addressing the senior executives of a well-known insurance company. They wanted to know what, in his opinion, the few years were going to be like. When he told them that things were likely to be very similar to the previous few years, they asked him to explain. What he said surprised them.

In my opinion, in 2012, as in previous years, people are going to die, but more people were going to be born. There will be disasters, both natural and man-made. Money will be made and money will be lost.

The world economic downturn, we are currently, experiencing is likely to continue, especially if people persist in talking it into being, with its’ associated feelings of lack of control, means that an online presence becomes more realistic and a real choice for more people, which must be a good thing – People taking control of their lives.

Merry Christmas & A Happy 2012

All I wanted was a bit of control...

The Canaries, where I am fortunate enough to live are, nominally, part of Spain.

I say that things are nominally the same here as on the Mainland. Many of the things that apply there don’t apply here. The tax systems are different, and so is welfare and social security.

Also, I am lucky enough to work on the internet despite access being somewhat erratic http://www.keithdonnelly-online.com/

One of the things that is the same here as on the Mainland, is the number of fiesta’s they have every year – Or, so one would think.

I, only mention this because the Government in Madrid has decreed that the number of days off must be reduced, and along with the ending of the Siesta – which even the loosing, Socialist government, was trying to get rid of, must be a thing of the past, in the name of efficiency.

Apparently, a modern economy cannot have its’ workers taking so many days off during the week, irrespective of

the climate, these workers toil in.

In a recent spat between Spanish and German officials, a representative from the German government suggested that if the Spanish worked as hard as the Germans, they would be equally successful.

It was, then, pointed out that in fact Spanish workers have less time off when annual leave is taken into account.

It was in this atmosphere of turmoil, in the UK that I decided to seek out opportunities for earning an income on the Internet

As I have mentioned, previously, it was a slow process. Not that I didn’t have the chance – My email inbox was packed with offers – people sending me offers, claiming I could earn thousands a month, a week, a day, all while sitting on the beach with the waves lapping at my feet.

I have to say, that once or twice I was seduced and actually parted with money, only to be disappointed.

Working here brought to mind a quote from Bob Proctor, from The Secret, who in an interview I saw, said he hadn’t worked a day since he quit as a Montreal fireman, in the mid 1960’s.

I was hearing this over 40 years after he quit fire fighting, so I thought he must have come into some money, or won the lottery. Then, just recently, I heard the explanation in a conversation he was having with a man called Lanny Morton. Bob tells Lanny that he enjoys what he does so much it can’t be considered as work.

And that summed up my feelings towards my work, on my website and writing this Blog. OK so, time can fly by and I not notice – But there’s no one standing over me telling me to hurry, or that I have to do something else.

Regards, Keith

To email me direct click HERE

Rage Against The Machine…

There is a rock group by the same name as the title of this Blog…I hope they don’t mind me borrowing their name…

My rage is about the amount of news available to us today…every hour, on the hour!

One day recently, I accidentally put the news on as I sat down to work on my website http://www.keithdonnelly-online.com/ and heard a news item. Twelve hours later, the same news piece was still the lead. It was as if nothing else had happened throughout the day.

And not just on TV either …

Here, at Chez Donnelly, we don’t have the TV on much, unless memsahib wants to watch re-runs of Dallas & Dynasty available from the CBS digi-box, so we have the radio. Even then we get it – the same order and intensity but without the pictures.

I’m not sure which is worse – seeing it on the screen of the telly, or on the screen of my mind, which is what radio does – Forces you to imagine the things described by the newsreader – Every hour – On the hour.

Wallace Wattles, in his book ‘The Science of Getting Rich’, guards us against the study of famine, poverty, sickness for to do so will make you, temporarily, one of them and impede any progress being made in the study of getting rich.

Here’s a question for you - Who decides what IS news on any given day? What criteria do they use? Do you get asked?

In a recent report of a shooting at, yet another, US College the death-toll was put at four, only for a downward revision, to be placed in the scroll-bar at the bottom of the screen a few hours later. No mention of it came from the Newsreader.

Another problem is the immediacy of news reporting.

It was said that, when the volcano in Krakatoa erupted in 1883, it took three months for the news to reach Britain.

When John F Kennedy was assassinated, in 1963, it took a few hours for news to reach the outside world.

This week we hear there’s a monsoon in the Philippines and within minutes its’ on the air…On a TV and a radio near you…

I understand that from a humanitarian perspective it helps with aid and assistance but do we need to see people clinging for their lives onto the roofs of buildings, over and over, hour after hour?

If you have any comment please CLICK HERE TO EMAIL ME

Does anyone know where Google Street is?

The reason I ask, is that in a previous life I used to drive a taxi and last night I had a dream…

In my dream I was back taxi driving and had been given a job from

Google Street

…of all places.

As it was quite a distance from my base, I was reluctant

to take the job, when the controller told me that they had asked for me specifically, by name, as it were…

Unfortunately, I awoke before the end of the dream…

As you probably know I have a website http://www.keithdonnelly-online.com/ and had viewed it just before bed. 

If there is anyone who interprets dreams would like to give me an in-site or an explanation I would be grateful – You can e-mail me here... Keith

To Avoid Any Confusion…

I received an email from a reader, asking about the name of my Blog, which, from now on, will be under the name above, so as to match my Facebook name(Keith Donnelly-Make Money On Line) which you can find here... www.fb.com/keithdonnellypage

There’s also, a website, http://www.keithdonnelly-online.com/ which you might be interested in – There’s FREE stuff to which you are more than welcome!

As you can imagine, one thing a Blog writer should avoid, is confusing readers, that’s Blog-writing 101, so apologies for that.

He, also, asked why write the Blog in the first place? That’s a good question – That caused me to stop and think WHY I was writing this. And these are the conclusions I came too.

Firstly, it’s because I hopefully, have something to say, but not only that, and more importantly, something you want to read – And again, hopefully, to say it in a humorous and engaging way, with honesty and integrity. So, that the enjoyment of writing it comes off the page to you, the reader – This Blog is nothing without someone to read the words…to comment, to share it and, hopefully, pass it on to others.

This is not a Blog where you will hear of ‘Get Rich Quick’ schemes. The zillions of Pounds, Dollars, Euro or any other currency, you care to mention, into your bank account overnight, type of hype, we have all encountered in our Spam-boxes.

There is no doubt that this has happened – In deed, I know of one man who earned One Million Dollars in 24 hours recently, but that happens rarely, and in this particular, case after years of work, commitment and of list-building.

Money can be made online - And big money at that, but it takes time, patience, persistence and it does take investment…Not as much as if you had a ‘physical’, bricks and mortar, high-street presence but investment is required. Not only money investment but time… and all the attributes mentioned earlier.

I’m not sure of the protocol – Use of the first person (I), Does it cause confusion or spoil your enjoyment? I certainly hope not… So there we have it – And I hope you like it…To email me Click here...

Regards, Keith